One of the most common questions I get from first-timers is:
“Does Brazilian sugaring hurt?”
It’s a totally valid question, and one that’s top of mind if you’re even thinking about booking your first Brazilian wax or sugar service. So let’s dive in and talk honestly about what you can expect from the experience.
The short answer? Yes, you’ll feel some discomfort when removing hair from the root. But no, you should never feel extreme pain. In fact, many of my clients are surprised by how manageable it is, especially with sugaring.
Everyone’s pain tolerance is different, but there’s a lot we can do to make it easier. I’ve been helping women in Richmond, Virginia feel confident and cared for during their Brazilian services for years, and creating a calming, safe environment is always my top priority.
Let’s break this down. Brazilian sugaring is a method of hair removal that uses a natural paste made of just sugar, lemon, and water. Unlike wax, which is applied hot and pulled off with strips, the sugar paste is applied against the direction of hair growth and flicked off in the same direction.
That flicking technique is one of the reasons sugaring is so popular, it’s more gentle on the skin and helps prevent ingrown hairs.
A Brazilian includes hair removal from the front of the pubic area, labia, inner thighs, and between the cheeks. Some clients prefer to leave a small strip or triangle, and that’s totally fine, we’ll tailor it to your comfort and preferences.
There are plenty of ways to make your experience more comfortable, both in the studio and at home. Here’s what we do at The V Lady, and what you can do, too:
In-Studio Comfort
Client Participation
What to Do Before Your Appointment
Want to set yourself up for success? Here’s how to prep:
Listen closely:
The first appointment is always the most uncomfortable.
But when you stick to a regular schedule (stay in maintenance) typically every 4 to 6 weeks, everything changes.
Why?
Because consistent sugaring weakens the hair follicle over time. That means:
Want to make your next appointment smoother and more comfortable? The secret is in your home care.
Here’s why it matters:
At The V Lady, I carry studio-tested, esthetician-approved intimate skincare products to help you care for your skin in between visits. You’ll find things like:
You’re trusting someone to care for one of the most intimate parts of your body…that’s a big deal. At The V Lady, I want every client to walk away not only smooth but also informed, empowered, and cared for.
If you’re nervous, that’s okay. I’ve got you.
Whether it’s your first appointment or your fiftieth, I’ll meet you right where you’re at – no judgment, just support and results.
The V Lady is Richmond’s go-to spot for natural, effective, and supportive intimate care. I specialize in Brazilian wax and sugaring, and I’m here to make your journey as easy and empowering as possible.