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One of the most common questions I get from first-timers is:

“Does Brazilian sugaring hurt?”

It’s a totally valid question, and one that’s top of mind if you’re even thinking about booking your first Brazilian wax or sugar service. So let’s dive in and talk honestly about what you can expect from the experience.

The Truth: It’s Discomfort, Not Pain

The short answer? Yes, you’ll feel some discomfort when removing hair from the root. But no, you should never feel extreme pain. In fact, many of my clients are surprised by how manageable it is, especially with sugaring.

Everyone’s pain tolerance is different, but there’s a lot we can do to make it easier. I’ve been helping women in Richmond, Virginia feel confident and cared for during their Brazilian services for years, and creating a calming, safe environment is always my top priority.

What Is Brazilian Sugaring?

Let’s break this down. Brazilian sugaring is a method of hair removal that uses a natural paste made of just sugar, lemon, and water. Unlike wax, which is applied hot and pulled off with strips, the sugar paste is applied against the direction of hair growth and flicked off in the same direction.

That flicking technique is one of the reasons sugaring is so popular, it’s more gentle on the skin and helps prevent ingrown hairs.

A Brazilian includes hair removal from the front of the pubic area, labia, inner thighs, and between the cheeks. Some clients prefer to leave a small strip or triangle, and that’s totally fine, we’ll tailor it to your comfort and preferences.

How to Minimize Discomfort During a Brazilian Sugar

There are plenty of ways to make your experience more comfortable, both in the studio and at home. Here’s what we do at The V Lady, and what you can do, too:

In-Studio Comfort

  • I apply pressure immediately after each section to reduce the sting and help your nervous system relax. 
  • Breathing techniques help more than you think, so inhale deeply before each flick and exhale as we remove the hair.
  • I’ll guide you through it all and keep things light, supportive, and judgment-free.

Client Participation

  • Holding your skin taut when I guide you helps a ton with minimizing discomfort.
  • Communicate with me! I’ll always honor your pace.

What to Do Before Your Appointment

Want to set yourself up for success? Here’s how to prep:

  • Avoid caffeine (coffee, energy drinks, soda) the day of your appointment, it can make you more sensitive.
  • Hydrate well in the 24 hours leading up.
  • Take an over-the-counter pain reliever like ibuprofen 30–60 minutes before your appointment (if approved by your doctor).
  • Moisturize day of appointment with Ouch Balm Oil or Solid

The Number One Way to Reduce Pain: Stay Consistent

Listen closely:

The first appointment is always the most uncomfortable.

But when you stick to a regular schedule (stay in maintenance) typically every 4 to 6 weeks, everything changes.

Why?

Because consistent sugaring weakens the hair follicle over time. That means:

  • Softer, finer hair
  • Less hair to remove
  • Easier, quicker appointments
  • Less discomfort overall
  • Some clients even experience permanent hair loss in certain areas. Yes please.

Post-Sugaring Home Care (It Matters!)

Want to make your next appointment smoother and more comfortable? The secret is in your home care.

Here’s why it matters:

  • Hydrated skin = easier hair removal
  • Exfoliation = fewer ingrowns
  • Barrier support = less irritation

At The V Lady, I carry studio-tested, esthetician-approved intimate skincare products to help you care for your skin in between visits. You’ll find things like:

  • pH-balanced cleansers
  • Enzyme exfoliating sprays
  • Soothing balms and oils
  • Ingrown hair treatments

Just Keeping it Real about Intimate Skin Care

You’re trusting someone to care for one of the most intimate parts of your body…that’s a big deal. At The V Lady, I want every client to walk away not only smooth but also informed, empowered, and cared for.

If you’re nervous, that’s okay. I’ve got you.

Whether it’s your first appointment or your fiftieth, I’ll meet you right where you’re at – no judgment, just support and results.

Ready to Book with Your Brazilian Sugaring Specialist in Richmond?

The V Lady is Richmond’s go-to spot for natural, effective, and supportive intimate care. I specialize in Brazilian wax and sugaring, and I’m here to make your journey as easy and empowering as possible.